Eroding Individuality: The Impact of Group Conformity
Group conformity can have a profound impact on the individual "self," leading a person to unconsciously adopt not only external behavioral patterns but also the internal attitudes of the leader. Under the influence of collective pressure and the leader’s charisma, the individual begins to reproduce his or her leader’s phrases, intonations, and overall manner of behavior, ultimately altering their own self-perception. In other words, by conforming to a dominant pattern, the individual loses part of their autonomy, allowing group dynamics to suppress their own "self" and replace it with the characteristics of the leader.