Indeed, there is a trend toward giving children excessive attention and rewarding them even for small successes, since this approach immediately shows them which actions are approved and helps parents manage the child's behavior more easily.

The Balancing Act of Praise and Independence

Indeed, there is a trend toward giving children excessive attention and rewarding them even for small successes, since this approach immediately shows them which actions are approved and helps parents manage the child's behavior more easily. As mentioned in one source, when children are rewarded for positive behavior, they begin to focus specifically on good actions, which fosters their cooperation and positive self-perception ("If parents pay a lot of attention specifically to negative behavior… By punishing a child, you focus on bad actions and, in a way, support the idea that children are inherently bad and need re-education" – source: link txt).

At the same time, excessive attention can have the opposite effect. If a child is constantly surrounded by attention and even minor incentives, they may become spoiled and dependent on external approval. The author of one work notes: "Sometimes a person receives too much attention, is overfed by it, spoiled, subtly turned into a sort of 'center of the earth'" (source: link txt). Such a spoiled child, accustomed to constant positive evaluation, may eventually have difficulties in situations where approval does not come as regularly, adversely affecting their self-esteem and independent development.

Furthermore, the practice of rewarding even the smallest successes can help motivate a child in the short term, as illustrated by a school experience example: rewards, such as a promised prize for quickly writing a dictation, indeed encourage the child to try harder ("Now, recall your school years! And try to imagine such a situation… In the case of a promised reward, you would try harder" – source: link txt). However, if this practice is applied constantly and indiscriminately, it may lead to a lack of development of internal motivation and the ability to achieve set goals independently.

In summary, while excessive attention and constant rewards help parents more easily control and form positive behavior patterns in children, there is a risk of creating dependent motivation. The child may become accustomed to external evaluation and later face difficulties in situations where they must rely on their own efforts and inner resources to succeed.

Supporting citation(s):
"Если родители уделяют много внимания именно негативному поведению, то дети и продолжают вести себя негативно. Если же вы станете уделять больше внимания позитивному поведению, то ребенок будет чаще вести себя позитивно. Наказывая ребенка, вы фокусируетесь на плохих поступках и как бы поддерживаете идею о том, что дети изначально злы и нуждаются в перевоспитании. Когда мы сосредотачиваемся на плохом, хорошее не получает возможности проявиться и выразиться." (source: link txt)

"А бывает, что человеку слишком много уделяют внимания, он перекормлен этим вниманием, избалован, из него подспудно делают некий «центр земли». Когда такой человек выходит в мир, он не находит того внимания, к которому он привык в семье. И тогда он тоже начинает бунтовать против иного к нему отношения." (source: link txt)

"А ну-ка, вспомните свои школьные годы! И попробуйте представить такую ситуацию: учитель обещает вам золотую медаль (отличную оценку в четверти, конфетку, канцелярский набор…), если вы хорошо напишете диктант. […] я могу точно сказать, что в случае обещанной награды старался бы больше." (source: link txt)