The presented materials reveal that significant expenditures on advertising winnings play a key role in creating an attractive yet deceptive image of effortless enrichment.

The Illusory Promise of Quick Wealth

The presented materials reveal that significant expenditures on advertising winnings play a key role in creating an attractive yet deceptive image of effortless enrichment. Advertising campaigns, which employ vivid and memorable images along with "gift" offers, create the illusion of the opportunity for rapid and substantial wins. This significantly stimulates mass interest and draws people into gambling, even though the actual chances of success are extremely low.

For example, one source describes a situation where participants become involved in a "colorful" offer:

"Casino invites you by sending vibrant advertisements and postcards, gives you $800-$1000 as a gift, just come, bring money... just to part ways with it... at the casino. For a good player (I count myself among them), the casino pays for accommodation in luxurious rooms and covers the airfare, but all of this is an illusion, luring you into this beautiful fairy tale that often ends badly..." (source: link txt).

In this example, the advertising campaign underestimates the real cost of the win by packaging it in an attractive narrative filled with elements of luxury and benefit, thereby creating a fictitious possibility of quick enrichment. Such schemes allow the creators of these "illusory promises" to actually invest minimal amounts in the product itself and significant sums in the propaganda, which leads to massive appeal for these offers even when the actual probability of winning is extremely low.

Furthermore, another source notes that for most people, success in acquiring an expensive but dubiously effective product (or participating in a lottery) relies on carefully crafted theories and teachings. This indicates that advertising expenses not only shape an appealing image, but also come with the creation of an entire mythology surrounding the win:

"Exactly, and a person may never know what theories and teachings the sellers introduce as explanations for the effectiveness of their devices. A great device is a great means of enrichment for manufacturers and sellers, considering that the cost of producing such items is 10, or even 100 times lower than the price at which they are sold. One might wonder why all the fuss, as everyone goes crazy in their own way, and there’s no need to talk about ways of making money. Here, everything that leads to profit is permitted. But the fact is that no one will buy a pencil for 100 rubles just like that, when it can be bought for one ruble. And therefore, there is a need to develop corresponding theories and teachings, to link the 'latest achievements' with traditional folk wisdom, and to ensure appropriate treatment of the population." (source: link txt).

Thus, the high cost of advertising winnings, regardless of the exact amount invested, is itself a mechanism for creating illusory expectations that prompt people to participate in such games. Advertising expenditures help to form a striking and convincing image of quick victories and luxury, which in turn increases mass interest in these promises despite their deceptive nature.