The difference in how public images of these figures are evaluated indicates that society demands different appearances depending on one's social role and the audience's expectations. The image, or persona, functions not merely as an external look, but as an actively constructed stereotype that conforms to certain social standards. For example, when a celebrity like Elon Musk opts for casual attire (a T-shirt and cap), it can reflect his image as a modern entrepreneur living on the edge between informality and innovation, which is acceptable for his role and audience. On the other hand, when Volodymyr Zelensky appears in camouflage, it can be interpreted as fulfilling a masculine social role – that of a public leader who must demonstrate a certain seriousness, responsibility, and solidarity with society’s collective issues.